In order to mark the upcoming diamond jubilee of India’s Independence, and 60th year of the DTC slogan ‘A Diamond is Forever’, DTC honored Amitabh Bachchan, as Forever Indian at the launch of diamonds inscribed with a Forever Mark at a spectacular ceremony at Taj Lands End, Mumbai on January 23, 2007. On this occasion Super Star- Amitabh Bachchan, chosen the Forever Indian, was presented with a plaque and 1 carat diamond inscribed with the Forever Mark. The event started with release of the Forever Mark diamonds and award ceremony of Amitabh Bachchan, which saw David Lamb, Cherie Tandon Saldahna, Amitabh Bachchan and Mehul Choksi sharing the dais with Bollywood actor, Tom Alter compering the event.
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